Founder and PresidentLynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
and her team
Get our email tips!
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Follow Us on Twitter
Tag Archives: Marketing
This morning I was at Market House Coffee having coffee with Wendy, a wicked cool, pro graphic / web person. (She is soon coming out with some great web packages for small businesses, Aricept no rx. Buying Aricept online over the counter, Stay tuned and watch this space for more information...)
Wendy and I were talking about work, business, order Aricept from United States pharmacy, Order Aricept no prescription, life --you know, the usual, Aricept recreational. Buy Aricept from mexico, We came around to the topic of social media and the word "guru" was mentioned. I understand where that comes from and, while flattering, Aricept blogs, Aricept duration, I'm concerned that being labeled "social media guru" isn't quite right for me. It's not right for a few reasons:
- I know a lot about social media and I may know more than a lot of other people, is Aricept addictive, Aricept interactions, but I haven't invented any new social platform, coined any cool buzz phrase and (here's the real give-away) I don't own an iPad.
- "Social media gurus" (experts, Aricept alternatives, Order Aricept online c.o.d, specialists, ninjas, Aricept results, Aricept from canada, etc. etc.) are multiplying faster than "Life coaches" multiplied 20 years ago, Buy Aricept Without Prescription. You can't swing an iPhone at Bard's without hitting a "social media guru", buy cheap Aricept. Aricept pictures, It just doesn't 'feel' right. (I love, buy Aricept no prescription, Rx free Aricept, LOVE Bard Coffee... If you're in Portland ask Jeremy for one of his great lattes and ask for the unibrow pour. Just do it.)
- I don't help businesses do better social media, canada, mexico, india. Buy Aricept Without Prescription, I help people do better business with better marketing, PR and sales.
Depending on what change your businesses needs in order to improve - increased new sales, reduced lost business, improved brand awareness, etc. Aricept street price, - social media probably has a place in making that change come about. Social media has a place not because it's new and cool and "everyone does it" but because it makes business sense.
Whether it's Facebook, generic Aricept, Aricept from canada, Twitter, Foursquare, Aricept photos, Aricept use, YouTube, a Blog, Aricept for sale, What is Aricept, Mobile ads, or something else will depend on your business and what needs to increase, comprar en línea Aricept, comprar Aricept baratos, Aricept reviews, decrease, improve or otherwise change, Aricept forum. Where can i cheapest Aricept online, Because Bob the plumber had 100k hits on his YouTube video isn't a reason for you to run hire a videographer. Nor is it a reason to believe Bob saw one new leaky pipe as a result of that 'viral' video, Aricept natural. It is, however, a reason to consider if and how YouTube may or may not be an effective, efficient and economical way to improve your overall marketing, promotion and/or sales efforts, Buy Aricept Without Prescription. Where can i buy Aricept online, Helping to decipher all of this is what I do. Is that a social media guru, Aricept dose. Aricept over the counter, Not to me.
(The Market House Coffee bar is on the 2nd floor of the Public Market in Monument Square on Congress St., Aricept steet value, Portland. Buy Aricept Without Prescription, Today, I finally made the Wednesday morning Farmer's Market. Even though it was rainy it was a beautiful collection of color, smells, people and lots and lots of fresh, local produce. I loved it. If you get a chance, make to Monument Square on a Wednesday morning. And check out the last picture... Fishbowl Farm is on Facebook. )
Similar posts: Buy Coreg Without Prescription. Buy Glucophage Without Prescription. Buy Metformin Without Prescription. Doses Suhagra work. Lexapro pharmacy. Buy cheap Accutane no rx.
Trackbacks from: Buy Aricept Without Prescription. Buy Aricept Without Prescription. Buy Aricept Without Prescription. Kjøpe Haldol på nett, köpa Haldol online. Buy Vytorin without prescription. Generic Calan.
- Buy Aldactone Without Prescription, Yes, although I'm not there.
Bless his heart, he wanted to wanted to make the right decision. He also really wanted to show how much he knew about social networks, generic Aldactone. Online Aldactone without a prescription, And he - we'll call him Ricky - and Ricky did know a LOT; especially a lot of statistics. Don't get me wrong; statistics are important to successful business and successful marketing, cheap Aldactone no rx. Aldactone trusted pharmacy reviews, But can you ever be you have enough - or the right statistics to find THE ANSWER.
You know what THE ANSWER is...don't you, Buy Aldactone Without Prescription. It's the one that takes away any risk of failure, Aldactone no prescription. Aldactone schedule, Unfortunately no statistics (nor consultants, nor books, order Aldactone no prescription, Where can i find Aldactone online, nor magic balls) can give you a fool-proof, risk-free "what-to-do" answer, taking Aldactone. Aldactone pics, I know. I've looked myself, Aldactone no rx.
At a recent workshop I was talking about the Proctor & Gamble's Acuvue "Wink" campaign Buy Aldactone Without Prescription, and the Facebook app P&G created to target the 17-23 year old market. Aldactone cost, Ricky argued that Facebook wasn't the only, nor the biggest social network for young adults, buy Aldactone without prescription. Aldactone dangers, Couldn't Proctor & Gamble have launched the campaign on Bebo, MySpace, buy Aldactone online cod, Buying Aldactone online over the counter, MyLife, or any of a thousand other social networks and been more successful, kjøpe Aldactone på nett, köpa Aldactone online. Aldactone recreational, Probably not, for reasons other than network size not being the only criteria for success.., cheap Aldactone. Aldactone class, but for grins, let's say "yes", get Aldactone, Buy no prescription Aldactone online, P&G could potentially have seen a higher success rate on "Wink" campaign had they launched on a different social site versus Facebook. But in order to be MORE successful they have to have something to measure against, Buy Aldactone Without Prescription. Which means they have to START somewhere, Aldactone used for. Order Aldactone online overnight delivery no prescription, Ricky was concerned that he would make the wrong decision and invest time with the wrong social tool, so he didn't invest time anywhere, low dose Aldactone. Fast shipping Aldactone, He continues to gather more statistics. He doesn't START, Aldactone results. Buy Aldactone Without Prescription, And guess what happens if you don't start. Australia, uk, us, usa, NOTHING.
Do your homework and gather statistics, Aldactone coupon. Where can i buy cheapest Aldactone online, Use your judgement and make the best decision given the statistics. Then START, Aldactone street price. Herbal Aldactone,
. Aldactone without a prescription. Aldactone gel, ointment, cream, pill, spray, continuous-release, extended-release. Online buying Aldactone.
Similar posts: Buy Cytotec Without Prescription. Buy Ampicillin Without Prescription. Buy Clomid Without Prescription. Allegra pictures. Zestril long term. Order Nitroglycerin from United States pharmacy.
Trackbacks from: Buy Aldactone Without Prescription. Buy Aldactone Without Prescription. Buy Diclofenac Without Prescription. Where to buy Ortho Tri-Cyclen. Levitra from canada. About Coversyl.
Buy Nizoral Without Prescription, In two previous posts, we talked about the first two questions to ask when crafting your social media strategy: #1) What you wantto happen (your Objective) and #2) Who you want to connect with (your target market).
Next, it's time to determine #3) How are you going to do it? What are you going to use, where can you connect with (#2) to make (#1) happen?
Here's where the fun starts.
Because this is typically the 'fun' part, far too many people start with the How before defining the What and the Who. Nizoral images, It reminds me of the saying "If you don't have a map you'll never know where you're going or if you get there..." or something like that. But think how true that is, Nizoral dangers. Nizoral canada, mexico, india,
Consider this: Bob needs a new vehicle and goes into a Ford dealership and buys one of the new Ford Fiestas. The car has gotten phenomenal reviews, Nizoral from canada, Fast shipping Nizoral, is really cute and there are thousands of dollars in rebates offered. The dealership is even throwing in a new Bose stereo system and $5000 for his clunker trade-in, Buy Nizoral Without Prescription. He'd be crazy to pass this up, Nizoral pics, Buy generic Nizoral, right?
He gets into the car to drive away and then addresses his What ...what he wants to happen or Why he is investing in a car: which is that he needs a vehicle to pull his new 16ft Air Stream trailer.oops.
Or how about the Who.., taking Nizoral. Online Nizoral without a prescription, who is going to be driving the car or who is going to be riding in the car... Bob didn't stop to think about his 250 lb frame fitting in that small car or carting his 6 kids back and forth to school and soccer practice.., japan, craiglist, ebay, overseas, paypal.
All of a sudden the Ford Fiesta isn't the best How.Buy Nizoral Without Prescription, This might be a lame example, but think about it. Get Nizoral, Why would you do ANYTHING that was costing you valuable resources unless it was the right thing. smart, where can i cheapest Nizoral online. Nizoral wiki, best.
The How in marketing, buy Nizoral online cod, Nizoral trusted pharmacy reviews, in general, and social media, discount Nizoral, Nizoral price, coupon, in specific, is about picking the right channel(s) for you to deliver your message most effectively in order to achieve your objective, Nizoral without prescription.I love this case study and have used in a few of my speeches recently, Buy Nizoral Without Prescription. Nizoral photos, We'll use this campaign to focus on the three questions covered in this and my two previous posts: WHAT (Objective), WHO (Targeted audience/market) and HOW (Best tool(s) / channel(s) to use), Nizoral gel, ointment, cream, pill, spray, continuous-release, extended-release. Cheap Nizoral,
- Short Term: Reach & engage target audience through relevant and cost-effective media…
- Long Term: Build a database of Acuvue users to foster dialog & loyalty
- The target audience would be highly attracted to elements that were friendly, cute, buy no prescription Nizoral online, After Nizoral, and fun.
HOW: Facebook application called the 'Acuvue Wink'.
- At the time Facebook was still emerging as a social networking platform in Australia and 'Acuvue Wink' was the first branded Facebook application to be launched here. Being the first brand to leverage the power of thismedium would position Acuvue, the brand, Nizoral alternatives, Australia, uk, us, usa, as innovative and on-trend, a key attribute important in attracting an 18 - 29 year old audience, purchase Nizoral. Herbal Nizoral,
"We developed more than 20 different winks, allowing users to send flirty, buy cheap Nizoral, Nizoral dosage, shocked and mischievous winks — we also developed Christmas winks to be sent across the holiday season. The subtle branding on the application meant that users were comfortable sending the winks helping us deliver our reach objectives and making 'Wink' a formidable viral execution."
Here's the Wink Campaign in action:
- Johnson & Johnson attracted people (the users) to the Facebook application through highly targeted Facebook ads, Nizoral from mexico, Nizoral over the counter, emails sent to their op-in list and links on their website.
- Buy Nizoral Without Prescription, Once on the Facebook application, the user was asked to share information / name, email address, mailing address, etc. This gave Johnson & Johnson data, ordering Nizoral online, Nizoral results, helping them achieve their long term objective.
- While still on the Facebook 'Wink' application, Nizoral from canadian pharmacy, Nizoral for sale, the user was then directed to a selection of 'winks' from which they would pick one and then enter the name / email address of the recipient of their 'wink'.
- After entering the primary recipient, the user was given the option of 'winking' to any or all of their other Facebook friends as well as anyone else for whom they cared to enter an email address.
To close out this post, I'm sure you're wondering how the campaign performed, Buy Nizoral Without Prescription. Yet, before you can know the success or failure of a project, you first have to have benchmarks against which you are measuring. Here's the stats for the Acuvue Wink Campaign:
(the initial phase, running from August 1, 2007 to December 31, 2007)
Application downloads: Target: 10,000
Number of unique wink receivers: Target: 100,000
Number of winks sent: Target: 500,000
(the initial phase, running from August 1, 2007 to December 31, 2007)
Application downloads: Target: 10,000 Actual: 65,000
Number of unique wink receivers: Target: 100,000 Actual: 516,000
Number of winks sent: Target: 500,000 Actual: 1,030,000
Most importantly the volume sales of 1-Day Acuvue Moist contact lenses increased by a massive 17% versus the previous quarter. The online only campaign also enabled the brand to reach its highest awareness levels ever.
The Acuvue Wink Campaign was a 2008 finalist for a Forrester Research Groundswell Award - "Talking" category.
The Acuvue Wink Campaign continues to be successful. This summer Johnson & Johnson launched the iPhone "Wink & Blink" application for their Australia market..
Similar posts: Buy Atorlip-20 Without Prescription. Buy Furosemide Without Prescription. Buy Doxycycline Without Prescription. Where can i buy cheapest Extendaquin online. Differin interactions. VPXL use.
Trackbacks from: Buy Nizoral Without Prescription. Buy Nizoral Without Prescription. Buy Sominex Without Prescription. Bactroban street price. Get Mojo Maxx. Online buy Orgasm Enhancer without a prescription.
Buy Nolvadex Without Prescription, A few weeks ago I got an email from a young woman (we'll call her Jess) asking to meet with me. We know each other somewhat; Jess works for a consulting company I've used in the past. Real brand Nolvadex online, We're also friends on Facebook. Jess is about half my age and we don't know each other well so I was curious what she wanted to talk about. She came to my office on her lunch break a couple of weeks ago and, online buying Nolvadex hcl, as it turned out she was considering going back to school and wanted my input.
"Really, Buy Nolvadex Without Prescription. Order Nolvadex online c.o.d, ...Me?"
She said she admired me and how I worked; that she respected my opinion.
"Wow", was all I could think.What a compliment, where can i find Nolvadex online. I'm still awed by it. Order Nolvadex no prescription, I don't know why, but I am. Buy Nolvadex Without Prescription, Perhaps it's because I don't have children and haven't spent much time in a mentoring, leadership role to younger people. I've just never thought of myself that way, buy Nolvadex without a prescription.
There are two points I'd like to make about this. Is Nolvadex addictive,
It goes to show you that what you think or see is important to you, but what you leave behind is what others think and see. This is true in branding, buy generic Nolvadex, advertising, Comprar en línea Nolvadex, comprar Nolvadex baratos, PR - marketing in general; as well as true in life.
In my mind I'm working as hard as I can to make my business a success, Buy Nolvadex Without Prescription. I've got a (loose) plan and I'm running with it. What Jess sees is a single woman with determination, buy Nolvadex no prescription, putting herself out there. Nolvadex duration, Even writing this feels odd - a bit boastful. But, seen from another's perspective, Nolvadex samples, I guess that's who I am and what I'm doing. Although it doesn't feel like I'm doing anything extraordinary, Buy cheap Nolvadex no rx, it is something I admire in others. And I bet you're like me, in that you're a lot more critical of yourself than you are others.Buy Nolvadex Without Prescription, My meeting with Jess showed me a different side of ...well, me. I AM making a difference in ways other than "doing business". It's a nice feeling, Nolvadex from canadian pharmacy.
Jess was BOLD enough to call me up and ask to meet with me. Online Nolvadex without a prescription, Then to tell me what she thought and how she felt.
How many times have I thought "I really admire that person for... <fill in the blank>" Many times, Buy Nolvadex Without Prescription.
How many times have I picked up the phone, Nolvadex steet value, pen, Australia, uk, us, usa, keyboard - and communicated that admiration?" A few.There are so many people I've learned from, admire and look up to I'd have to start writing now and never stop to acknowledge them all, purchase Nolvadex online no prescription. But I'm going do a better job going forward, Buy Nolvadex online no prescription, starting NOW.
There couldn't be a truer, more loyal friend than Barbara, where can i order Nolvadex without prescription. Buy Nolvadex Without Prescription, She's that rare person who is quick to praise and without one iota of self interest. If you're Barb's friend and you really need her help, Nolvadex mg, it doesn't matter if she's in the middle of a job, a movie or (as was the case when I called her) a dinner party... she drops what she's doing and makes herself available - really available, Nolvadex coupon.
Equally helpful is Barb's ability to cut through the crap - pardon the language, Order Nolvadex from mexican pharmacy, but no better way to say it. She doesn't put up with whining, avoidance behavior, comprar en línea Nolvadex, comprar Nolvadex baratos, lame excuses or wimpish behavior. We're both strong willed and very much alike in some ways, Buy Nolvadex Without Prescription. Buy Nolvadex from mexico, That can create challenges, yes. But there is great respect above all else, Nolvadex pharmacy. I'm lucky to know you, Nolvadex dose, Barb. Thank you. http://www.HartsAtSea.com http://www.HireWellMaine.com Barb on Twitter: @BarbAtSea and @HireWellRich Brooks:
Buy Nolvadex Without Prescription, I've known Rich for a few years, in my past life as a retail store owner and well before I started my business. He had 3 or 4 employees and did much of the hands-on web design work himself, Nolvadex description. He's now a big shot, Nolvadex recreational, local media expert, national speaker, expert blogger for Fast Company and wicked smart social media guy, Nolvadex treatment. His company has grown substantially and is now located in some foxy, Effects of Nolvadex, cool space with views of Casco Bay. No small feat in a small, yet crowded web design community, Nolvadex duration.
I admire the business Rich has built, the education he makes available and the reputation he's developed, Buy Nolvadex Without Prescription. Rich and I also have our differences, My Nolvadex experience, yes. Sometimes it can be because of those differences I think I learn the most. Thank you, buying Nolvadex online over the counter, Rich. Nolvadex australia, uk, us, usa, http://www.flyte.biz Rich on Twitter: @theRichBrooks and @FlyteNewMediaChris Brogan:
Many thousands of people probably have this man on their 'thank you' list. Chris has helped me in several Buy Nolvadex Without Prescription, ways, most recently taking time out of his crazy, hectic schedule to come to Portland, ME to participate in The BIG Conference. He was the first to say "yes" which gave the conference legitimate 'legs', so to speak.
But Chris was a big help and influence for me, well before the conference. He was one of the first people I followed on Twitter when I signed on in early 2007. My business was brand new and just morphing from business, productivity coaching/consulting to marketing and promotions. I had read about Twitter and it's advantages over IMs on blog posts from South by Southwest, 2007, Buy Nolvadex Without Prescription. I decided if I was going to help small businesses market and promote themselves better, I had better learn about social media, in general / Twitter in specific - or at least why Twitter was such a silly tool. ... the rest is history.
Chris was and remains one, if not the most generous and prolific social media advisors out there. The information he shared - his own as well as passing on helpful posts authored by others was key in shaping the foundation of my knowledge as well as my business. Buy Nolvadex Without Prescription, Chris also interacted with me. He was actually 'listening' to me and other followers / readers and let us know it. He wasn't the only social media big-dog I followed early on, but he's one of the few I'm still following years later. My definition of 'friend' is a bit tighter than most. I don't know Chris well enough, nor have I been able to give back in a way that I feel comfortable using the term 'friend', but I hope to one day. Thank you, Chris.
http://www.chrisbrogan.com http://www.trustagent.com Chris on Twitter: @ChrisBrogan
If this or any future post comes across as sappy or as a suck-up, feel free to let me know about it, Buy Nolvadex Without Prescription. That is not my objective. The end of the year is approaching. As you reflect back think about those who have influenced you and your journey to where you now find yourself.
PS - I'll be attending SXSW this year for the first time. Will you be there.
Similar posts: Buy Elimite Without Prescription. Buy Keftab Without Prescription. Buy Lantus Without Prescription. Online Dostinex without a prescription. Purchase Tramaden online. Herbal Herbal Soma.
Trackbacks from: Buy Nolvadex Without Prescription. Buy Nolvadex Without Prescription. Buy Nolvadex Without Prescription. Nolvadex gel, ointment, cream, pill, spray, continuous-release, extended-release. Rx free Nolvadex. Order Benicar online overnight delivery no prescription.