Founder and PresidentLynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
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The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
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Brand identity is created through regular and consistent activity across all the social networks you take part in. You need to use the same avatar/profile image, same color scheme/background for your profiles to match your website when possible. Mostly importantly, the voice of your messages should be consistent across all your marketing tool, which to strengthen the power of your brand to potential customers and clients.
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Social media is a force to be reckoned with. If you're using social media to establish your brand identity remember not only the communication channels but also keep your communication style genuine, providing value to your audience. Why would they like, fan or follow you otherwise.
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