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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Twitter
Is Your Website Working Against You As A Prospecting Tool?
Unsure about the effectiveness of your business website? Not only do you want to look nice and project the right image you want to get new business too. So, for your website to work in your favor and to generate … Continue reading
To Tweet or Not to Tweet.
Clients and conference attendees regularly ask me: “Should I have a business Twitter account that is separate from my personal Twitter account?” I’ll tell you what I tell them – the consultant’s mantra: “It depends.” Maybe you already tweet as … Continue reading
Posted in Social Media, Twitter
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Want a successful social media strategy? Think “seaplane”.
Here’s a test. You’re told you need to buy a vehicle. What pops into your mind? Back up a few steps and get a wider perspective. What are the choices? You have thousands upon thousands. How do you determine which … Continue reading
Posted in Location Based Services, Marketing, Sales, Social Media, Twitter, Video
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Building Online Communities – Part deux. LinkedIn, Facebook and Twitter
How do you build an online community? The first, and easiest step is to start with the people you already know. Who among your existing contacts also fit the characteristics of your ideal community member? Approach them first. Here’s a … Continue reading
Posted in Community Management, Facebook, LinkedIn, Social Media, Twitter
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More Friday Twitter memes – Beyond #FollowFriday
This from a Mashable article: #shabbatshalom – For the Jewish tweeps out there, offline until Saturday night. #leadfriday – Tired of following? How about being a leader? #goodnewsfriday – Good news comes on Friday. And then there's the original Friday … Continue reading
Posted in Twitter
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