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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Strategy
Strong Prospecting Effort = Strong SEO Effort
How much time and money do you invest in marketing your business online? How much time and money do you invest in prospecting for new customers? Wow. Rather than talking about typical Social Media Marketing techniques – engaging, connecting, joining … Continue reading
5 Key Strategies for B2B Social Media Marketing
In the last couple of years, companies have spent up to 50%, and more of their marketing budget on social media marketing. Why? Because that’s where the customers and clients are. Which is why Social Media Marketing is important for B2B companies and why even small and mid-sized B2B businesses are able to generate buzz about their products and services online through social media.
Here are 5 key social media marketing strategies that will surely help B2B marketers better tap their market and generate ROI. Continue reading
Posted in B2B, Marketing, Social Media, Strategy
Tagged Business-to-business, Search engine optimization, social media marketing
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Who owns social media? I, YOU, WE own social media.
Marketing: Delivering a message to your market in one of two ways: paid media or unpaid media. Paid media (content or PR) is based on the concept “Money buys reach”. Paid media is just that—paid for. Unpaid media (content or … Continue reading
Posted in Marketing, Public Relations, Social Media, Strategy
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Is it Social Media or is it Good Business? What is it I do?
This morning I was at Market House Coffee having coffee with Wendy, a wicked cool, pro graphic / web person. (She is soon coming out with some great web packages for small businesses. Stay tuned and watch this space for … Continue reading
Posted in Marketing, Sales, Social Media, Strategy
Tagged Lynnelle Wilson, Marketing, sales cycle, Social Media, Strategy
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10 Questions to answer when designing your Social Media Strategy. (+ 1 to grow on)
The following questions are important and require disciplined thought. Adding to your challenge, there isn’t a single right answer to the majority of these questions. This means you have to put a stake in the ground and make assumptions based … Continue reading
Posted in Social Media, Strategy
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