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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Social Media
Is Your Website Working Against You As A Prospecting Tool?
Unsure about the effectiveness of your business website? Not only do you want to look nice and project the right image you want to get new business too. So, for your website to work in your favor and to generate … Continue reading
Build Your Brand Identity with B2B Social Media Marketing
When you consider your marketing strategies, whether you’re a B2B company, a non profit or service professional, a key consideration is always WHERE – where to advertise, where to promote the brand, where to build a network. In the good old … Continue reading
B2B Social Media Marketing: Outsourcing of Social On Rise
Much has been talked about the nuances of Social Media Marketing and its benefits for promoting a business online. Increasingly social media marketing is being considered as a useful yet time-consuming tool for generating B2B sales leads also. According to … Continue reading
B2B Social Media Marketing: Beginner Mistakes To Avoid
93% of B2B buyers believe that all companies should have a social media presence. Why then are B2B companies having such a hard time showing results from social media marketing? My big 3 reasons why… Continue reading
Posted in B2B, Getting Started, Social Media
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5 Key Strategies for B2B Social Media Marketing
In the last couple of years, companies have spent up to 50%, and more of their marketing budget on social media marketing. Why? Because that’s where the customers and clients are. Which is why Social Media Marketing is important for B2B companies and why even small and mid-sized B2B businesses are able to generate buzz about their products and services online through social media.
Here are 5 key social media marketing strategies that will surely help B2B marketers better tap their market and generate ROI. Continue reading
Posted in B2B, Marketing, Social Media, Strategy
Tagged Business-to-business, Search engine optimization, social media marketing
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