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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Sales
Strong Prospecting Effort = Strong SEO Effort
How much time and money do you invest in marketing your business online? How much time and money do you invest in prospecting for new customers? Wow. Rather than talking about typical Social Media Marketing techniques – engaging, connecting, joining … Continue reading
Is Your Website Working Against You As A Prospecting Tool?
Unsure about the effectiveness of your business website? Not only do you want to look nice and project the right image you want to get new business too. So, for your website to work in your favor and to generate … Continue reading
Rant
This is a Rant. You aren’t likely to learn anything reading this other than, perhaps, what’s going through my mind. If that isn’t of interest to you then click off now. Why this post? Because I can. Continue reading
Posted in Marketing, Rant, Sales
Tagged Domino Project, E-book, Seth Godin, Social Media
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3 Social Media Mistakes Small Businesses Make
Social Media Mistakes Organizations, for-profit and not alike, are racing to set up a Facebook page, Twitter account, and business blog. There are three mistakes I see organizations make when they jump into social media marketing. If you’re already on … Continue reading
Posted in Marketing, Sales, Social Media
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Is it Social Media or is it Good Business? What is it I do?
This morning I was at Market House Coffee having coffee with Wendy, a wicked cool, pro graphic / web person. (She is soon coming out with some great web packages for small businesses. Stay tuned and watch this space for … Continue reading
Posted in Marketing, Sales, Social Media, Strategy
Tagged Lynnelle Wilson, Marketing, sales cycle, Social Media, Strategy
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