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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
and her team -
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Getting Started
Build Your Brand Identity with B2B Social Media Marketing
When you consider your marketing strategies, whether you’re a B2B company, a non profit or service professional, a key consideration is always WHERE – where to advertise, where to promote the brand, where to build a network. In the good old … Continue reading
B2B Social Media Marketing: Outsourcing of Social On Rise
Much has been talked about the nuances of Social Media Marketing and its benefits for promoting a business online. Increasingly social media marketing is being considered as a useful yet time-consuming tool for generating B2B sales leads also. According to … Continue reading
B2B Social Media Marketing: Beginner Mistakes To Avoid
93% of B2B buyers believe that all companies should have a social media presence. Why then are B2B companies having such a hard time showing results from social media marketing? My big 3 reasons why… Continue reading
Posted in B2B, Getting Started, Social Media
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B2B Social Media Marketing – 3 Important Steps to Get Started
With increasingly new marketing strategies in play and lower marketing budgets, small and mid-sized businesses as well as service professionals are investing in advertising through social media networks. 3 important first steps B2B businesses should take – any organization, for that matter, to get started marketing via social media networks. Continue reading
Posted in B2B, Getting Started
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