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Lynnelle Wilson
Founder and President
Lynnelle has more than 25 years’ experience developing and managing sales, marketing and complex strategic projects. The Dallas, Texas, native, spent a decade in New York City with JPMorgan Chase & Co., where she served as Vice Presidtent of Global Investment Services. More about Lynnelle
and her team -
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Coffeehouse
The owners wanted to grow their early morning breakfast traffic. They were seeing good business mid-morning on, but knew they could increase sales of higher margin items by increasing their early morning, on-the-way-to-work traffic.
Salon
The owners wanted to increase their skin care business by adding a new ‘skin care for men’ line of services. They needed to create awareness of their new line of skin care services while also building a new male client-base.
Marina
A local marina had seen a decline in business across all revenue lines in recent years. The economic downturn was considered to be the biggest contributor and the owners wanted to review their marketing and sales efforts and make incremental improvements where possible.
Category Archives: Community Management
Building Online Communities – Part deux. LinkedIn, Facebook and Twitter
How do you build an online community? The first, and easiest step is to start with the people you already know. Who among your existing contacts also fit the characteristics of your ideal community member? Approach them first. Here’s a … Continue reading
Posted in Community Management, Facebook, LinkedIn, Social Media, Twitter
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Campaign versus Community – Successful social media marketing takes both …but not in that order.
One of the challenges that can limit your success with social media marketing is that you’re thinking in terms of a social media campaign, and not about creating an online community. A social media campaign can be a critical component … Continue reading
Posted in Community Management, Social Media
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Your Succussful Social Community starts with engagement – Ends with respect.
In the last post we talked about two social media strategies Becoming part of existing communities Creating a community around your brand and/or cause The first is less resource intensive yet less long-term growth potential. The latter has more potential … Continue reading
Posted in Community Management, Social Media
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