Social media is not media. It's yet another two-way communication channel for
your customers and your community to reach out to you. And, they ARE most
definitely reaching out to you now – but are you listening to them? Maybe you
hear the ‘social phone’ ringing but you don't know what to say when you answer
it? Does the C-Suite understand and support you if you do decide to jump in with
both feet?
Web 2.0 social media sites have made it much easier for customers to express
their issues, joys and needs online versus the traditional, old school channels
like phone, email and in-person. Customers are communicating with each other in
social media each and every day and for the most part they expect their favorite
brands to be accessible in the same way. This is an age where customers no
longer line up to reach a brand, it’s where brands line up to reach a
customer.
At The Big Conference held in Portland, Maine October 13th, David Alston of Radian6 will conduct an interactive session and will talk about what to listen for, what to say
when you engage, and of course, how to measure your efforts and ‘convince the
boss.’
The ’social phone’ is ringing. So, the question is: Are you ready to take the
call?
Come see David with the likes of Chris Brogan [New Marketing Labs and co-author of Trust Agents], Mike Volpe [Hubspot], Tim Hayden [GamePlan Experience], Laurie Brooks [LL Bean], Fred Abaroa [Costa Vida Fresh Mexican Grill] and Corissa St. Laurent [Constant Contact] at The Big Conference October 13th in Portland. For agenda, registration and sponsorship information go to The Big Conference
