Building Online Communities – Part deux. LinkedIn, Facebook and Twitter

June 14, 2010

How do you build an online community?
The first, and easiest step is to start with the people you already know. Who among your existing contacts also fit the characteristics of your ideal  community member? Approach them first. Here’s a flytebiz article for taking this first, basic step building your personal followers on LinkedIn, Facebook and [...]

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Campaign versus Community – Successful social media marketing takes both …but not in that order.

June 10, 2010

One of the challenges that can limit your success with social media marketing is that you’re thinking in terms of a social media campaign, and not about creating an online community. A social media campaign can be a critical component of your marketing strategy but it’s the strength and loyalty of your online community, in [...]

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Social media and time management… WHAT time?

June 3, 2010

OMG! I’m overwhelmed by social overload …and this is my business! I can imagine how you feel trying to stay on top of your social media efforts as well as your REAL job (not to mention your life).
I did a presentation for the local Chamber of Commerce Tech Expo last month (as well as [...]

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