In the last post we talked about two social media strategies
- Becoming part of existing communities
- Creating a community around your brand and/or cause
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Your ultimate goal is to become a trusted and respected member of the community(ies) in which you participate. PERIOD. Increased sales $, kjøpe Lipitor på nett, köpa Lipitor online, Lipitor description, # of click-throughs, # of referrals are all important benchmarks and indicators of performance / success, order Lipitor online c.o.d. Purchase Lipitor online no prescription, Don't, however, Lipitor no prescription, Where can i buy cheapest Lipitor online, focus your interactions in the social media space on these indicators. Focus on becoming a trusted and respected member of the community, Lipitor gel, ointment, cream, pill, spray, continuous-release, extended-release. Buy Lipitor Without Prescription, Done correctly, your success in social media will lead to an increase in sales, click-throughs and referrals; not because you are on Twitter or active on Facebook, but because you are trusted and respected. Japan, craiglist, ebay, overseas, paypal, Surprisingly, this is a difficult concept for some to grasp, buy Lipitor from canada, Buy Lipitor online cod, but it's quite similar to most social communities online and offline. Let's draw an analogy to the offline situation, Lipitor reviews. Buy cheap Lipitor no rx, Consider you join an offline community - organization; perhaps a chamber of commerce or an industry organization. When you first joined you took a while to get to know the organization, Lipitor online cod, Lipitor for sale, the leaders, the members, Lipitor used for, Lipitor forum, the way things are done. The first meeting you didn't walk in, go up to the first person you saw and start pushing your "stuff", right, Buy Lipitor Without Prescription. I'll bet most of the times you probably didn't "push your stuff", buy cheap Lipitor, Buy Lipitor without prescription, did you. You may mention your "stuff" from time to time, no prescription Lipitor online, Comprar en línea Lipitor, comprar Lipitor baratos, but you didn't approach the members with,
- "Hey, doses Lipitor work, Where can i cheapest Lipitor online, buy my stuff"
- "I've got a great sale on my stuff"
- "Please refer people to me who will buy my stuff".
You got to know people - as people first and potential clients second. You engaged in conversation, where can i order Lipitor without prescription. Lipitor pharmacy, What were their interests. Buy Lipitor Without Prescription, What was THEIR work about. What was important to THEM, Lipitor street price. Lipitor pics, You'd try to get to know more about them and listen for ways you could follow up later; for ideas to share that would be helpful; maybe tell a funny story.
Online networking is the same, buy generic Lipitor. Where can i buy Lipitor online, Think about how you can use social media to get to know people (your community) better and add value to their world. If you have a blog, think about how you can use your blog as a tool to create value for your readers, Buy Lipitor Without Prescription. What is this "value", Lipitor interactions. Buy Lipitor from mexico, It depends, but typically we all need / want to be:
- Informed
- Educated
- Entertained
Developing a relationship in person or though social media, you have to give people a reason to want to interact with you. If you truly engage with your community through relevant, interesting dialogue (relevant & interesting to THEM) then you'll be successful. Online or offline, make no mistake - social media is business. Buy Lipitor Without Prescription, Marketing, customer service or otherwise - social media in business is also SOCIAL. Social media is not just a marketing channel to "push your stuff".
A social community's raison d'etre is an online venue for people who share a common interest (the community members) - to engage; to commune. Commune...Community. Get it. The objective of your social media strategy is to commune; engage and become part of the community, whether the platform is Twitter, Facebook,LinkedIn, a blog, a Blip.tv channel or a Slideshare account. Engage and become part of the community, whether it's your own social online community (#2 above) or a community built around another brand or cause (#1), Buy Lipitor Without Prescription.
Being social and being helpful is the key to being successful in social media. Always think about how you can help (inform, educate, entertain) others. That's how you build awareness and influence in the communities where you participate. That's how you become trusted and respected.
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Thanks, Barb. That means a lot coming from an expert on networking!
Excellent post. One of the best I’ve seen lately about networking IRL and networking (building a community) in social media.
Cheers!
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