I love Chris Brogan’s posts; simple and easy “how-to”s for organizations large and small. So many organizations haven’t explored the social ‘sphere’ because they don’t know how or where to start. Chris boils what can be a big, complex discussion into simple concepts with clear beginning points.
one-size-fits-all
That’s what Framing Your Social Media Efforts is, a simple beginning point. It isn’t a one-size-fits all social media plan. If you haven’t yet, or are just beginning to investigate social tools for your organization, read this and other posts by Chris. He helps outline a good foundation for how and why a successful social strategies work; this one highlighting – Listen; Connect; Publish.
In Framing Your Social Media Efforts Chris also gives suggestions for social tools for each ‘phase’, both free and paid. Keep in mind when reading this, or any other post, article or book on the subject; your objectives, goals and – or course – your budget will drive your selection of tools. The important thing is to be aware of what is available to you. This way when your objective, goal or budget evolves your social efforts can evolve accordingly.
There isn’t a one-size fits all social map. Use this and other good guides as a starting points. Then make it your own. If you don’t have the time, patience or expertise and want someone to create a plan for you, hire New Marketing Labs – or me, of course. 
