How much time and money do you invest in marketing your business online? How much time and money do you invest in prospecting for new customers?
Wow.
Organic Traffic - (Kyle Gradinger/BCGP, flickr)
Rather than talking about typical Social Media Marketing techniques – engaging, connecting, joining the conversation… let’s talk about how you can increase your sales leads without having to go to another networking event. <yea!>
The majority of all purchases – online or offline – retail, restaurant, consultant – you name it… the majority of all purchase decisions begin with an online search. You can be part of that online search process and even direct them your way.
Different products and services have different buying cycles. Regardless, there are three basic steps to a sale transaction, online or off:
STEP-1: Awareness: Website speak = Generate more website traffic
STEP-2: Interest: Sales speak = Convert website traffic to Leads
STEP-3: Customer: Sales speak = Converting leads to paying customers. Business speak = Keeping the lights on.
Since it all starts with the right traffic (potential customers) to your website (STEP-1) it’s good to know the 3 ways people land on your site More
