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You'll want to distill your keywords / phrases down to those keywords with a high volume of searches but less competition. These will be easier for you to "rank on", i.e. show up higher in the search results.
Step #2) Optimize your online presence with your keywords & keyword phrases; Website, Blog, Social Media - profiles & posts/tweets/updates. It's bigger than just the website.
The next post will give more specifics. For now, get busy with the keywords.
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